Striders reveal their team branding

In a busy couple of weeks the Shutdown Striders have shown that they’re not only accomplished athletes but they have a flair for marketing and branding. Graeme, the Strider’s team boss, talks us through their work.

Shutdown Striders chose our team name and logo through a rigorous democratic process. We invited ideas for prospective team names from the whole team and came up with no less than 16 alternatives.

Once the polls closed we then endured a tense period with two recounts before we were able to announce that Alanah’s suggestion of “Shutdown Striders” was duly elected as our team name by a margin of one vote. It was also decided that Hope’s idea of “If I die, please pause my Garmin” should be adopted as our team moto.

The following week the Striders moved on to choose a team logo from suggestions put forward from Hope and David, with Hope being successful again.

Well done to Alanah and Hope and thanks to everyone else for taking part in the process

Graeme

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